9 articles written

Paul Soltoff

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Marketing

E-Mailing Teens and Tweens: Pitfalls and Opportunities

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They spend $39 billion a year and influence their...
Marketing

Improve E-Mail Marketing Results With Newsletters

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There is a major shift taking place in e-mail...
Marketing

20 Rules of Writing Effective Business E-mails

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Developing effective business-to-business (B2B) e-mail marketing messages is significantly...
Marketing

Figuring Out What’s In It For Your Customers

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In my last column, I discussed the most important...

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Marketing

E-Mail Copy Clinic: The Power of Words

Paul Soltoff -
What's the single most important asset in a successful e-mail advertising arsenal? For a moment, forget money, bandwidth and...
Marketing

Three Newsletters That Sell

Paul Soltoff -
In my last column, I discussed the strategic value of utilizing e-mail newsletters to break through the clutter and...
Marketing

20 Rules of Writing Effective Business E-mails

Paul Soltoff -
Developing effective business-to-business (B2B) e-mail marketing messages is significantly different than developing business-to-consumer (B2C) e-mails. That is why, after...
Marketing

E-Mailing Teens and Tweens: Pitfalls and Opportunities

Paul Soltoff -
They spend $39 billion a year and influence their parents to the tune of tens of billions of dollars...
Marketing

Improve E-Mail Marketing Results With Newsletters

Paul Soltoff -
There is a major shift taking place in e-mail marketing — what was once a from standalone e-mail customer...
Marketing

The Future of E-Mail

Paul Soltoff -
It's difficult to predict what will happen next month, let alone two years from now. Nonetheless, let me tell...
Marketing

Don’t Test; Survey Instead

Paul Soltoff -
Because of its incredibly low cost, e-mail harbors a temptation that doesn't exist with other media: Forget caution and...
Marketing

Figuring Out What’s In It For Your Customers

Paul Soltoff -
In my last column, I discussed the most important customer question an e-mail marketer must answer to create a...

Other Articles

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