5 articles written

Kathleen Goodwin

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Six Ways to Grow a Subscriber List

I recently lunched with a friend who is preparing...

Four Ways To Liven Up Newsletter Content

There's something about spring that makes us want to...

Rise Above In-Box Clutter

There's a growing crisis in e-marketing. You're a victim,...

Three Ways to Grow a Subscriber List

I recently lunched with a friend who is preparing...

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Six Ways to Grow a Subscriber List

I recently lunched with a friend who is preparing to launch his first newsletter campaign. He had some questions...

Strategy in Action: Listening to Readers

My goal for this column has been to pass along strategic marketing information on how the core e-newsletter capabilities...

Rise Above In-Box Clutter

There's a growing crisis in e-marketing. You're a victim, so am I, and so is everyone else in the...

Three Ways to Grow a Subscriber List

I recently lunched with a friend who is preparing to launch his first newsletter campaign. He had some questions...

Four Ways To Liven Up Newsletter Content

There's something about spring that makes us want to start cleaning. In the spring, people clean out their closets,...

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