5 articles written

Jeanne Jennings

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How to Optimize E-Mail List Growth (Part 1)

Seems everyone I talk to lately—my consulting clients, prospective...

A Strong Creative Brief Optimizes E-Mail Marketing

I've been doing a lot of work with creative...

Six Inexpensive Ways to Target E-Mail

One of e-mail's benefits is its ability to target...

How to Optimize E-Mail List Growth (Part 2)

In my last column, we talked about conversion rate...

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A Strong Creative Brief Optimizes E-Mail Marketing

I've been doing a lot of work with creative briefs lately. In some cases, clients provide them to my...

Six Inexpensive Ways to Target E-Mail

One of e-mail's benefits is its ability to target messages to sub-groups within your list. Yet going all-out on...

How to Optimize E-Mail List Growth (Part 2)

In my last column, we talked about conversion rate — the percentage of Web site visitors who supply their...

How to Optimize E-Mail List Growth (Part 1)

Seems everyone I talk to lately—my consulting clients, prospective clients, colleagues, and acquaintances—is looking to grow an in-house e-mail...

Auditing Your E-Mail Initiatives: Five Areas to Examine

Happy New Year! I've always looked at the beginning of a new year as a chance for a fresh...

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