10 Ways to Grow Your Small Business Email List - Page 2

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More Email Marketing Tips for Small Business

6. Offer Email-Only Exclusives

As I stated, useful content is the real deal, but that doesn't mean your subscribers don't want a great offer once in a while. When you offer unique deals just for being on your email list, your subscribers have more reason to stay subscribed and to forward your email to friends. It just makes small business marketing sense. Offer something in your email that can't be found on your website, on social media or even in-store, so your readers know the value of being a loyal subscriber.

7. Run a Contest

Running a contest works best when you offer something of value to your audience but also related to your business (such as a product you sell). Create a special Web page or a social media tab on Facebook that details your contest and provides a place to sign up for your email list. You can even send reminders to vote in the contest as well as contest winner announcements this way.

8. Get Social

Social media and email marketing go hand in hand. Most email service providers give you a link so that you can post your email campaigns to your social networks. Make sure you always include social sharing buttons in your email, too, so readers can share your email with their social networks and expand the reach of your message, getting you even more new subscribers. Including a "subscribe to this email" link in every email you send is important for this very reason.

9. Subscribe Via Checkout

Do you have a checkout counter either in-store or online? Then you have a place to ask for opt-ins! Online, ask for an email address after the purchase is complete. In-store, have employees at the point of sale ask if the customer would like to be included in your weekly or monthly newsletter. Be sure to tell them what they can expect – like special offers, helpful tips and more.

10. Participate in Events

Having a booth at an industry event or trade show is the perfect opportunity to grow your customer base. It’s as easy as bringing along a fish bowl for folks to drop their cards in, or have an email sign up book to fill out. If the event is high-tech, they may even have a scanning device to quickly collect attendee info in a snap.

These are simple, time-tested and solid ways to grow your email marketing list. No matter what you do to grow your list, the important thing is to keep at it. Your list will constantly change and evolve, and your efforts should go along with it.

Janine Popick is the CEO and founder of VerticalResponse, a provider of self-service email, social and event marketing solutions for small businesses. Connect with her on Twitter at @janinepopick.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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This article was originally published on July 31, 2013
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