Your sales team is only as good as the tools you provide them. Small business CRM software can help unify your lead generation and customer data into one system making it easy for sales teams to track opportunities and close deals. But you can’t assume that it’s a simple matter of (with apologies to Field of Dreams) if you build it your sales team will use it.
Choosing, implementing and using a small business CRM system takes planning, patience…and information. Here are 10 common mistakes to avoid and to help you make your CRM experience less painful and more profitable.
Whether you’re in the process of choosing a new customer relationship management (CRM) system, about to deploy one, or looking to get the most out of your existing CRM software, these expert tips can help you avoid some common CRM mistakes.
Here, then, are 10 common CRM mistakes — and how to avoid (or fix) them.
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