When Small Business Accounting and CRM Collide

By Laurie McCabe | Posted April 14, 2011
  • Print Article
  • Email Article

With more than 4.5 million customers, Intuit's Quickbooks is easily the top-selling small business accounting software. And when it comes to small business CRM software, Salesforce.com sets the standard. So when the two companies decided to join forces, it seemed like a match made in, well, small business heaven.

The partnership focuses on versions of Salesforce.com’s small business CRM (Contact Manager Group and Professional) that have been pre-integrated with Intuit QuickBooks and QuickBooks Online small business accounting software. Intuit will make these editions available in its App Center.

For a closer look at the partnership details, how the deal shakes out and what it all means for small business owners, we look to Laurie McCabe, analyst and co-founder of the SMB Group. Note that Laurie McCabe is also a frequent, pro bono contributor to Small Business Computing.

Read the complete article: Intuit and Salesforce Partner Up: Who’s the Big Winner?

Laurie McCabe explains more technology trends and buzzwords in our Small Business In-Depth series, Tech Trends You Need To Care About.

Small Business Computing is on Facebook. Join us on Facebook and interact with the site's editors, post messages, share your small business challenges and successes, discuss technology and suggest topics you'd like covered on Small Business Computing.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

Get free tips, news and advice on how to make technology work harder for your business.

Learn more
You have successfully registered to
Enterprise Apps Daily Newsletter
Thanks for your registration