Does Google Adwords Still Make Sense for SMBs?

By Andrew Lock
  • Print Article
  • Email Article

Is Google Adwords still a smart way for small business owners to promote their business online? With tight marketing budgets, a prudent business owner needs to keep close tabs on ROI. Our small business marketing expert, Andrew Lock, offers his take on Adwords relevance today.

Plus, you'll hear a bunch of great tips on productivity, celebrity endorsements and how QR codes are changing the way the world shops.

This episode begins with more creative money saving tips that I think you’ll find amusing. Then, I cover the topic Google Adwords, debating whether it’s still valid for business promotion, or not.

Can you imagine celebrities sending you a video message? How is that possible? Find out, and you’ll also discover how to use it to benefit your small business.

Finally, we have a big marketing lesson from Tesco, the British-based supermarket chain. It's expanded into new markets with a few intriguing, revolutionary and highly creative strategies. And I'll talk about how you can use some of them in your business.

To watch this week's episode, just click on the video logo below. As usual, let me know your opinion about the topics I covered in the show to help your small business this week -- leave your comment below.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

This article was originally published on February 10, 2012
Thanks for your registration