Small Business Marketing: How to Pitch a Joint Venture

By Andrew Lock
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We plucked this episode of Help! My Business Sucks from the show's archives, and it's loaded with loads of real-world small business marketing tips that you can use to help your business stand out from the competition.

This week's episode centers on a viewer's question about the best way to approach someone about a joint venture or promotion

I recently received an absolutely huge postcard in the mail. Why is that interesting? Trust me, it is. And I'll tell you why in this week's episode.

One viewer asks about approaching potential joint venture partners, and I show you the right way and the wrong way of going about it. Most people do it the wrong way, and you don’t want to be one of them, do you?

My wife Luci and I were at the Hard Rock at Universal Studios in California, and we were impressed. You probably know about their theme -- the guitars all around the walls, the stage outfits, the Elton John wigs…but those are just the most obvious elements. There’s a ton of great marketing that goes on behind the scenes to create a memorable experience at Hard Rock locations.

Speaking of memorable experiences, have you heard about the Star Trek-themed dentist in Florida? I’m not kidding! Discover what they’re doing and why.

You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on August 19, 2011
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