12 Online Platforms for Social Media Marketing

By Vangie Beal
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Small businesses need to tap in to social media, but the prospect of managing multiple marketing channels can be daunting. These 12 social media marketing platforms let you expand your reach, monitor customer interactions and measure campaign effectiveness. We get the lowdown on each social media marketing platform.

Ecommerce business owners understand that Internet marketing has to span all the communication channels their customers use, and today this includes all the social channels where you maintain business profiles.

According to a report by Econsultancy, companies have moved from experimenting with social media marketing to more focused activities that are more likely to integrate with other marketing channels and across business functions.

Read the complete article: 12 Social Media Marketing Platforms for Ecommerce Marketers

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This article was originally published on January 30, 2012
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