Small Business Guide to Email Marketing Services - Page 3

By Vangie Beal
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Pricing Plans and Considerations

Typically you can expect to pay a per-month (or per-year) subscription fee that offers set features and based on either a maximum number of emails sent or a maximum number of subscribers in your list. Exceeding maximums may carry a "per-instance" fee, or you may be upgraded to the next plan level. Be sure you understand exactly what happens when you exceed maximum numbers.

Some email marketing services have a basic set of features and require you to upgrade to access more advanced email marketing features. Try looking for a plan that offers all options from the get-go and will only require you to upgrade a service plan based on the volume of emails sent.

When trying a new provider, avoid term contracts longer than 30-days. If you decide after two months the service is not meeting your needs you may be stuck with the service or lose prepaid funds. You can avoid this by trying a vendor that offers a 30 or 60-day fully functional trial period.

Most vendors offer a free-trial subscription, so take advantage and try the email marketing service before you buy.

List of Email Marketing Services

Based in Nova Scotia, Vangie Beal is has been writing about technology for more than a decade. She is a frequent contributor to Ecommerce-Guide and managing editor at Webopedia. You can tweet her online @AuroraGG.

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This article was originally published on June 22, 2011

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