First Look: Palo Alto's New Planning Site for Small Business Owners

By SmallBusinessComputing Staff | Posted February 27, 2002
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Wayne N. Kawamoto
Managing Editor, www.smallbusinesscomputing.com

Palo Alto Software launched www.mplans.com, a website that is designed to provide small businesses with resources to help them create marketing and advertising plans.

According to the company, the Mplans.com website is a logical offshoot of Palo Alto Software's www.bplans.com business planning site. While Bplans.com is designed to support the planning needs of a myriad of industries, providing resources, reports, information, and software, Mplans.com, on the other hand, focuses on marketing planning.

The Mplans.com website includes a variety of resources to help marketing and communications specialists develop complete marketing and media plans, including:

- 30 sample marketing plans for a variety of industries.
- Marketing and advertising planning software.
- Articles relating to commonly asked marketing questions.
- An online edition of "On Target: The Book on Marketing Plans."

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