Do-It-Yourself Privacy

By SmallBusinessComputing Staff | Posted September 01, 2001
  • Print Article
  • Email Article
  • Comment on Article


SMB Financials: 3 Keys for Better Performance

by Mike Langberg

New tools for protecting online privacy could save www.networkadvertising.org) provides one-stop service for consumers who don't want their Web activities tracked by the big agencies that place Web advertising, such as 24/7 Media, DoubleClick, and MatchLogic. To keep everyone honest, the accounting firm Arthur Andersen has been hired to investigate complaints. The goal is maintaining what is known as Online Preference Marketing, or OPM, in which banner ads can be targeted to individual users by watching where they go on the Web and what they do. Some people don't want to be tracked, raising calls in Congress for an outright ban. By making it simple for those with concerns about OPM to opt out, there should be less pressure to restrict OPM with those who don't object.

Comment and Contribute


    Get free tips, news and advice on how to make technology work harder for your business.

    Learn more

    By submitting your information, you agree that smallbusinesscomputing.com may send you SmallBusinessComputing offers via email, phone and text message, as well as email offers about other products and services that SmallBusinessComputing believes may be of interest to you. SmallBusinessComputing will process your information in accordance with the Quinstreet Privacy Policy.

    You have successfuly registered to
    Enterprise Apps Daily Newsletter
    Thanks for your registration