 |
Remember all the fuss about Y2K back in 1999? Amazing that was 10 years ago, isn’t it? Well it’s now a new decade, and I’ve got some exciting new features to tell you about for the show.
The other day I went to Costco, and I was impressed to see how they’d given so much thought to which products they would feature at this time of year, to tie in with people’s New Year’s resolutions. Can you guess what products filled the front of the store near the entrance? Watch the episode to find out, and don’t forget to see how you can cash in on seasonal trends in your business.
Setting goals is the easy part – keeping them is the hard part, but this week I show you a new resource that can help you. It gives you a daily nudge to help keep you on track.
Lastly, our big marketing lesson comes from Evian water. I think you’ll be intrigued at the way they sell a product that’s normally free out of our faucet and manage to charge people $15-$20 for it. The lesson to adapt for your small business is…. well, watch the episode to find out
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.
Enjoy the show!
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
| Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today! |
