NiftyClicks: Backpage, IM NewsWatch, Yotify, BackPackIt

By Andrew Lock
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Andrew Lock


Backpage.com is an online space where you can post free classified ads to promote your business.

Step 1: When you visit Backpage, the first thing you'll see is a list of locations. You might want to browse your local area to see what other people are offering.

Step 2: If you have a national business you can post to multiple cities for a fee. Click on the link marked post in multiple cities on the top right-hand side of the page.

Step 3: For this example, we'll post in a local city. Click local then select the city that's most appropriate.

Step 4: There are 10 categories to choose from, as shown below. Click on the most appropriate one for your business.

Step 5: You'll now be prompted to select a sub-category to narrow the niche.

Step 6: There are now four more steps to complete, as indicated on screen. First, write your ad. You can include up to four images (recommended), you can opt to auto-repost the ad, and you also have the opportunity to be a 'sponsor' ad which means it'll appear at the top of the right side in the category.

Step 7: Now, preview the ad to make sure the ad looks good. You can go back and re-edit to make changes.

Step 8: Check your e-mail for a link (so that the system knows you're legitimate).

Step 9: You're done! The ad will go live and you can view it within the appropriate section on Backpage.com

IM NewsWatch

IM NewsWatch is a Web site that displays a constantly updated stream of Internet Marketing related news. It's one of the few places where you don't get a lot of opinion or specific endorsements, just the facts about what's newly available.

If you get bombarded with IM related offers in your e-mail inbox, you might like to unsubscribe and use IMNewsWatch as your browser homepage.


Yotify.com is a relatively new Web-based service that's a useful productivity tool. It simplifies many tasks that would normally be tedious to do manually, if they even got done at all. At the time of writing this, it's in beta, and it's free.

You can send out a virtual scout to track new apartment rental listings in your city, monitor prices on any item you want to buy, keep an eye out for a hotel room discount, see what other people are writing about you online, track an eBay auction, and much more. Pretty cool! Here's how it works:

Step 1:

Visit Yotify.com and click on the big blue sign up button on the homepage. Fill in all the usual form fields and register your new account.

Step 2:

Click on the confirm code in the e-mail you'll receive from Yotify.

Step 3:

Look for the Send out a scout section at the top of the page. There are some gray category tabs along the top and some thumbnail graphics below that.

Yotify results.com
Yotify scouts find what you’re looking for.
(Click for larger image)

To try the system, click on the Craigslist icon. You can now specify your local Craigslist region and have Yotify find anything you're looking for in the for sale, housing, or jobs categories. For example, if you’re on the lookout for an Apple Mac Book Pro computer, you can type in those keywords, specify a min/max amount, specify how long you want the search to continue for, and even elect to receive the results as an hourly, daily or weekly e-mail digest!

To the right of the page you'll see some of the results the scout found, and the actual ads are viewable on the page, without going out to Craigslist For even more ideas, view the free video (there's a link at the very top of the page next to the logo).


BackPackIt is an easy intranet for your business. Store, share, discuss and archive everything that is essential for you and your staff to be productive.

BackPackIt can help organize your business by keeping important documents in one place, you can store your company's forms, expense reports and worksheets on Backpack, share how-tos, tutorials, and guides, share details for a business trip and much more from anywhere.

You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on September 21, 2009
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