How To Design Brochures in Microsoft Publisher - Page 2

By Helen Bradley
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Create a brochure in Publisher
When you align the objects on the page, the page looks neater and visually organized.
(Click for larger image)

Repeat Design Elements

Other design considerations include repeating elements throughout the brochure. These include the style of image, text formatting, colored bars on the page and so on. Repeated elements help make the document look more cohesive.

If you have a series of photos or images to use that don't match each other in style or color, you can recolor them to a consistent, monochromatic look. To do this, right-click each image in turn, choose Format Picture > Picture tab, click the Recolor button. From the Color dropdown list, select a color scheme. When you click OK, the image will be recolored accordingly.

To ensure your text is consistently formatted throughout the brochure use Styles. To identify the styles already in use in the template, click a piece of text and read the style name in the style box on the toolbar. Once you know what styles are already used for headings and body text, you can apply the same style to newly typed text by selecting the text. Now apply a style by selecting it from the Style list.

You can edit existing styles by choosing Format > Styles and Formatting, right-click the style to change, click Modify and then make changes to its formatting. When you do this all the text in the brochure formatted with this style will alter to match. It is quicker and more effective to edit a style than it is to format each piece of text individually.

Create a brochure in Publisher
The finished cover of our brochure: neatly lined up and visually exciting.
(Click for larger image)

Print Your Brochure

Before printing multiple copies of your brochure, run it through spell check, and then print one or two copies. Fold one to make sure it folds neatly, and that the text and images appear in the folded panels and not over the folds. Check the text thoroughly and when you are satisfied that the design is ready, print what you need in the next week or two.

After that, if nothing else needs adjusting, you can print more. The wonderful thing about creating your own designs is that you can change and update them very easily.

Seven Tips for Creating Great Brochures

  • Know your audience: write your brochure for your target audience.
  • Explain your message thoroughly: answer the who, what, when, where, why and how of the brochure’s topic.
  • Include a call to action: what do you want your audience to do? Make sure it's clearly spelled out in the brochure.
  • Design your brochure to fit a standard brochure display: make sure your title will be visible when it’s placed in a display rack.
  • Write well and be concise: keep your sentences short and break up the text into small paragraphs using lots of subheadings.
  • Use only two fonts: combine a serif and sans serif font or a decorative font with a plain serif font for the brochure content.
  • Include your business contact details: make sure you don’t place the only copy of it on the back of a tear-off portion.

Helen Bradley is a respected international journalist writing regularly for small business and computer publications in the USA, Canada, South Africa, UK and Australia. You can learn more about her at her Web site, HelenBradley.com

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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This article was originally published on August 26, 2009
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