More articles by "Tessa Wegert"

New Advertising Model: Calls, Not Clicks

Ingenio's pay-per-call platform gives SMBs that generate sales through phone calls an effective online advertising tool.

Maximize Your Web Exposure

Studies show more SMBs are using the Web to drive business. Try these marketing tips to help make the most of your Web site.

Capturing Last-Minute Sales

New, eye-catching banners could capture last-minute holiday buyers since it's far too late to be shopping the Web. Check out these buzz-generating picks to try and ring up a few final holiday sales.

The Occasional E-Mail Newsletter

Time to rewrite e-mail newsletter rules? The best publishing schedule could be no schedule at all. Learn some clever ways to break through e-mail clutter and get the inbox attention your small business newsletter deserves.

Paid Search Handbook (Part II)

To show how many options you have when pursuing a paid search strategy, we've started listing industry players beyond those popular standbys — Overture and Google AdWords. Here is the continuation of that list, along with some issues to consider when planning a search engine marketing campaign for your small business.

Paid Search Handbook (Part I)

Much of the popularity of pay-per-click and paid search programs can be attributed to the pricing models behind them. Pay-for-performance advertising allows small businesses to dole out ad dollars based on their desired response levels and decide, in monetary terms, exactly what each potential lead is worth.

Media Buys for the Little Guys

A new tool for small advertisers means small businesses won't need to hire an ad agency or use an agency buyer's leverage to create and launch online advertising campaigns.

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