More articles by "Maryalene LaPonsie"

Free Business Resources Help Save Money & Avoid Mistakes

Budding entrepreneurs and small business owners can spend lots of money on consulting, training and software. Or they can use these resources to get support for free.

Forecasting for Small Business Growth

Business forecasting may sound intimidating, but it doesn’t have to be. Following these three small business tips can help make business forecasting a lot easier.

3 Reasons Businesses Stop Growing

Your business may be stable, but is it growing? We look at three reasons why small businesses stall, and how you can avoid stagnation in yours.

How to Take Smart Business Risks

Sometimes you have to be willing to take a chance to grow your business. But first, learn how to tell the difference between a decent risk and a bad move.

3 Ways to Automate Your Small Business

Put these specific suggestions into effect today and reap the benefits of automation in your own business.

Can Cloud Services Improve Small Business Profits?

It's hard to dispute the convenience of cloud services, but what about the bottom line? A recent survey indicates that cloud services can also boost small business profits.

Promote Your Business with the Power of Press Releases

Press releases are the multi-taskers of small business marketing. Follow these tips to boost your business profile.

Boost Your Brand by Becoming a Go-to Expert

Everyone wants to buy from the best. Here are three ways to position yourself as an authority in your field and to bump up sales at the same time.

How to Protect Intellectual Property

Cut through the confusion surrounding intellectual property with this small business tip that explains three legal protections: patent, copywrite and trademark.

3 Market Research Tips for Small Business

Market research isn't just for large companies. Knowing who your customers are and what they want can keep your small business on the growth track. Get started now.

A Quick Guide to Successful Facebook Contests

Running a contest on a Facebook can be an easy way to rack up "likes" and increase fan engagement. Here's what you need to know to get started today.

Why Your Small Business Needs a Mission and How to Find It

Don't make the mistake of thinking mission statements don't serve a purpose. Every business can benefit from one, and here's how to find your guiding principle.

3 Incentives to Improve Worker Productivity

Looking for low-cost ways to make your workers more productive? Look no further. You can put these three incentives into effect tomorrow.

3 Ways to Cultivate Innovation

Innovation is often a driving force behind business growth. Learn how to build a company culture that nurtures creativity.

Why Hot Prospects Go Cold and What to Do About It

There's nothing better than a customer who's ready to buy. But why do some of these apparently hot prospects turn cold? Learn how to turn up the heat.

The Benefits of Integrating Online & Offline Lead Generation

If you spend all your time prospecting on Facebook, you may miss out on potential leads. Here's why and how you should generate leads offline.

3 Ways to Boost Lead Generation

Looking for better leads for your business? These three tips can help you connect with the customers who are most likely to buy.

Working Capital Tips for Small Business

Securing start-up cash for your business isn't enough. If you want to grow, follow these small business tips to create and manage working capital.

How to Find Your Next Star Employee

Hiring the right people to populate your small business is always a challenge. Here are three small business tips to help you scope out the smart and the capable.

The Customer Ain't Always Right

In the rush to grow your customer base, don’t let the-customer-is-always-right dogma come back to bite you. We look at three scenarios when the customer is most certainly in the wrong.

The Top 3 Mistakes That Drive Away Customers

If you want your business to grow, you need lots of customers. But if you're committing any of these three common mistakes, you could be shoving customers into the arms of your competition.

How to Correct a Bad Hire

You've hired the wrong employee, now what can you do about it? These three tips can help bring peace and productivity back to the workplace.

3 Things to Consider Before You Franchise

Think your business is ready and ripe for franchising? We've got three points you need to think about before taking the plunge.

2 Mistakes Small Business Owners Need to Avoid

Don’t fall victim to these two common mistakes. They can tank your small business faster than you can say 'I should have known better.'

Boost Your Customer Base & Sales with Business Alliances

You don’t have to spend a lot of money to attract more customers and increase sales. A business alliance can do it for you. These tips can help.

Does Your Business Logo Drive Away Customers?

A poorly designed logo can spell disaster for your business. We list three things to avoid so that you end up with a memorable, effective logo that draws customers in, not drive them away.

3 Ways to Mobilize Brand Advocates

People who Like your social media sites aren’t just fans, they're potential brand advocates who can turn their friends and families into customers. Win their hearts and minds with these three tips.

Facebook Basics for Small Business

Social media is here to stay, so it's up to small business owners to get on board and learn how to make the most of these new marketing channels. Let's start with three basic tips for Facebook.

Do You Really Need a Small Business Blog?

You have a website and you have a Facebook page, but you can do more. Here are five reasons why you need a business blog.

How to Find Your Next Big Idea

Big ideas rarely arrive with a trumpet fanfare. Rather, they tend to come from small shifts in perspective. We've got five tips on where you can find inspiration for your next big idea.

Do Daily Deals Make Small Business Marketing Sense?

Daily deals can drum up a lot of business, but at what cost? We outline five tips you need to know to avoid an expensive daily deal failure.

5 Tips for Outsourcing Work Online

Whether you're a solo entrepreneur or own a small business with multiple employees, outsourcing work can help you save money and be competitive. We outline five tips for successful outsourcing online.

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