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More articles by "Kevin Lee"

Setting a Search Engine Marketing Budget

Learn about the in's and out's of how to set a flexible budget for any type of search engine marketing campaign, be it branded, business-to-business or direct marketing of goods or services.

Every Customer Has A Price

How much are you willing to pay to attract a new customer through search engine marketing? Learn how to set your cost-per-action target price based on a tangible business strategy.

Four Search Engine Marketing Metrics

Sometimes, success is defined not by what you measure, but how you measure it. Where search engine marketing is concerned, failing to set clear and concise objectives could drive your small business out of business. Learn how to set your online marketing objectives from a professional.

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