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More articles by "Karen Gedney"

Three Financial Services E-mail Marketing Case Studies

The financial services industry lends itself well to e-mail marketing. What could your small businesses gain from learning about how rival investment firms utilize e-mail marketing to attain strategic business goals?

Nine Point B2B E-Mail Checklist

No one ever said you couldn't use a cheat sheet for your next business-to-business e-mail marketing campaign. Here's some of our best advice, tips, and tricks of the trade for preparing successful B2B e-mail marketing messages.

E-Mail Or Newsletters?

What works best for business-to-business marketing — e-mail or newsletters? An interesting case study suggests that both types of e-mail marketing campaigns can be combined to achieve successful results.

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