More articles by "Julie Knudson"

Quotes Just Got Easier to Manage with QuoteWerks

Robust system makes it easy to create and track sales quotes.

Protect Your Android Device with These Antivirus Apps

Protecting against everything from malware to unauthorized access, antivirus solutions are a must for mobile users.

Making Data Analytics Actionable

Identify the metrics and trends that will drive your small business forward.

Learning Management Software for Small Business

Need to offer training for employees? Today’s learning management software (LMS) systems are less complicated and easier to afford.

Clover Station POS Grows with Your Small Business

Broad integration and enterprise-level features make Clover Station POS a powerful, yet accessible solution for small business.

5 of the Best Mobile Scanning Apps

Mobile scanning apps turn smartphones into small business scanners. They let you quickly store, convert, and share information on the go.

5 Essential Business Books for Entrepreneurs

We look at some of the best books for new entrepreneurs. Already own a small business? Great, these books offer plenty for tips and advice for you, too.

How Automated Recruiting Technology Helps Small Business

Automated recruiting software can help you track applicants, engage with candidates, and select the best hire for your company.

Bullhorn CRM Brings Customer Relationships into Focus

Bullhorn's cloud-based CRM platform uses comprehensive data to give small businesses crucial insight into every customer account.

Return Path Takes Guesswork Out of Email Marketing

Return Path helps small businesses optimize and launch more effective email marketing campaigns.

Is Your Small Business Ready for Cloud Analytics?

Cloud analytics platforms have matured, but finding the right solution isn’t always easy. We look at what small business owners needs to know about cloud-based analytics.

4 Business Podcasts for Small Business Owners

Business podcasts offer busy entrepreneurs an easy, time-friendly way to expand their business knowledge. We look at four of our favorite business podcasts.

What Is an SSL Certificate and Why Should You Care?

An SSL certificate indicates increased website security, and it builds customer trust. Here's everything you need to know about SSL and TLS certificates.

Small Business Spotlight: NCR Silver Mobile POS

This NCR Silver profile shows that a powerful mobile POS platform doesn't have to be complicated or expensive. We look at what NCR Silver offers small business retailers.

Affordable HR Management Software for Small Business

Why struggle with human resource chores? HR management software can let you get back to growing your business. We look at four top HR management software options designed for small business.

The Democratization of Technology

Small business technology keeps getting cheaper and better. What does the democratization of technology mean for small business?

Creating a Business Newsletter Just Got Easier

NewsletterBreeze helps small business owners quickly gather, sort, and curate content for their email marketing newsletters. We look at how it works.

Business Productivity Software Keeps SMBs on Track

Save time, save money, stay on track, and get stuff done with business productivity software for small business. We look at five handy, affordable tools.

WalkMe Review: On-screen Tutorials Made Easy

WalkMe, an online guidance and engagement platform, lets you offer guided support to simplify and improve customer experience or onboard and train employees.

Webinar Best Practices for Small Business

Webinars offer a convenient, affordable way to engage with customers and train employees—no matter their geographical location. These webinar tips will turn you into a webinar wizard.

7 Password Managers for Small Business

Looking for the best password manager? These seven password managers will help keep your login credentials safe and in one easy-to-use place.

Automational Review: A Small Business Marketing Platform

Automational wraps three essential programs—customer relationship management (CRM), marketing automation, and email marketing—into one SMB-friendly package.

Conversion Rate Optimization for Small Business

Website conversion rate optimization (CRO) can help small business owners improve their customers' web-shopping experience, reduce bounce rates, turn browsers into buyers, and increase sales.

4 Mobile Device Management (MDM) Software Options

Mobile device management (MDM) software gives small business owners better control over an increasingly mobile workforce. We look at four affordable options.

5 Image Editing Tools for Small Business

We look at five low-cost or free image editing tools to help small businesses create perfect images for both offline and online marketing campaigns.

Shopping Carts for Small Business Ecommerce

The right small business ecommerce shopping cart can improve your ecommerce sales conversions and boost customer satisfaction. We take a quick look at four ecommerce shopping carts.

Create Strong Passwords for your Small Business

Strong passwords and a comprehensive password policy can help keep your small business secure. Experts weigh in on how to build strong passwords.

Why Call-tracking Software Makes Sense for SMBs

Tracking phone-based leads helps small business owners spend their marketing dollars wisely and effectively. We look at the benefits and features of call-tracking software.

Small Business Security Trends You Need to Know

Data breaches and mobile malware are just two of the security threats small businesses must face in the coming year. Experts weigh in.

WordStream Social Ads: Social Media Marketing on Facebook

Small business advertising on Facebook doesn’t have to be hard. WordStream Social Ads provides campaign management and remarketing tools that boost Facebook ad performance.

How to Brand Your Small Business Ecommerce Site

Proper small business branding helps build a stronger business, and extending a consistent small business brand to your ecommerce site helps you connect—and build trust—with customers.

The Benefits of Online Communities for Small Businesses

Social media isn't the only way to engage customers and to build your following. We look at the benefits of building online communities for small businesses.

3 Essential Small Business Ecommerce Trends

We take a look at three small business ecommerce trends you can’t afford to ignore.

5 Free Marketing Automation Tools for Small Business

Looking for free marketing automation tools? These automated marketing platforms offer freemium plans to help you jumpstart your small business marketing mojo.

Is Your Small Business a Mobile Security Risk?

As more small businesses rely on mobile devices, mobile security becomes essential. However, vulnerabilities persist and small business owners must take heed. Mobile security experts offer advice.

How to Build a Small Business Website Without Really Trying

Impress.ly's website-building platform quickly organizes existing Web assets into great-looking mobile-friendly websites and apps.

Email Security for Small Business

Protecting your business data starts with securing your email. Experts offer best practices, and we take a quick look at four email security products.

Save Money with Budgeting Software

Every small business wants to save money, and budgeting software can help. We look at four options to help you track expenses, forecast revenues, and even generate invoices on the go.

Small Business Wi-Fi Without the Worry

Ruckus Unleashed makes high-performance Wi-Fi networks easier for small businesses to set up and maintain.

Square Offers a Simplified Small Business Payroll Service

Square Payroll saves small business owners time, aggravation, and money.  Pay employees with the click of a button at a price that includes tax filings.

Small Business CRM Spotlight: Insightly

Insightly cloud-based CRM platform offers easy-to-use features, project management capability, and tight integration with other small business apps—available in both free and for-fee plans.

Small Business Holiday Marketing Tips for 2015

It's time to gear up for the holiday season. Our business experts offer effective small business marketing strategies to make your spirits bright.

The Rise of Text Marketing

Quick to send and quick to receive, texting is an increasingly popular marketing channel for small businesses. Here's what you need to know.

Conquer the Cost of Ecommerce Shipping

Shipping costs can make or break an ecommerce purchase. Fortunately, small businesses have greater ability to negotiate competitive rates, reduce delivery times, and compete with larger companies.

Infusionsoft Combines Small Business CRM, Sales & Marketing

This hosted small business software platform combines the power of CRM, marketing and automation, and ecommerce. Imagine what it could do for your business.

Email Newsletters: An Overlooked Marketing Powerhouse

Compelling content and strong subject lines make email newsletters a valuable small business marketing strategy for increasing customer engagement.

Localize Your Website for Maximum Reach

If you want to expand your small business reach into new markets or geographic areas, website localization will give you the right footing in a new region—both foreign and domestic.

Plyfe Brings Interactive Tools to Small Business

This free platform lets small businesses offer ready-to-use games, polls, and other customer-engaging content on Web and social media sites—with no coding required. 

Can Marketing Automation Software Help Your Business?

Marketing automation platforms help small businesses capture leads, connect with customers, and enhance overall efficiency.

Smappee Pro Reduces Small Biz Energy Costs & Consumption

A new energy monitoring and management platform provides detailed energy usage data and helps small businesses identify opportunities for savings.

4 Survey Tools for Small Business Marketing

The right survey platform makes an invaluable small business marketing tool. It delivers critical feedback about customers and prospects, and it boosts customer engagement.

The Power of Product Recommendations

Product recommendations place the right products in front of customers, cut bounce rates, and boost order values. And that's vital to small business ecommerce success.

TinderBox Suite Helps Small Businesses Sell Smarter, Faster

This online suite includes Pitch, Propose, and Close modules that can work together or stand alone to give small businesses a more efficient sales process.

Expense Management Software for Small Business

Need an easy way to track, submit, and review company expenditures? It's expense management software to the rescue. We look at four options to get you started.

Cloud Security Tips for Small Business

Thorough research and strong internal security practices can help small businesses secure their data and IT infrastructure in the cloud.

GoToMeeting Aims Redesign at Small Businesses

Just some of the perks you'll find in GoToMeeting's recent platform redesign include improved mobile options and faster access to meetings.

SkyDesktop: Run Your Business in the Cloud

This budget-friendly cloud platform offers a consistent desktop computing experience and a host of curated applications to help you run your business from anywhere with any device.

Can Predictive Analytics Help Your Small Business?

From forecasting product demand to retaining customers, predictive analytics proves increasingly useful to small business owners.

10 Browser Plugins to Boost Small Business Productivity

As a small business owner, you have a lot to do. These 10 plugins will make your browser lend a hand to help improve your productivity.

Cash In with Small Business Payroll Software

Payroll software helps maintain compliance and streamlines your entire payroll process. These expert tips can help you find the right small business payroll software platform.

In Search of Your First Ecommerce Platform

Keeping both your current and future needs will help you find the ecommerce platform that's right for your small business. Ecommerce experts offer their advice.

The Small Business Guide to EMV

Here comes EMV, a new payment card technology that promises better security, but shifts credit card fraud liability onto merchants. Is your small business ready? Here's what you need to know NOW.

Make More Money with PayPal

What can PayPal do for you? Improve security, streamline the customer experience, and bring in payments faster. It all adds up to more money in your small business pocket.

Elements of a Good Facebook Business Page

Setting up a Facebook Business page the right way can help your small business drive visitors and attract new customers. We walk you through the basics.

Considering Small Business Time-Tracking Software

A robust time-tracking solution makes billing clients and managing payroll more efficient and accurate. Here are a few tips to help you find time-tracking software that fits your business needs.

Understanding Small Business Web Analytics

Web analytics programs can help you maximize your marketing dollars, but setting goals and learning which metrics matter most will help you better understand online performance trends.

A Small Business Marketing Platform in the Cloud

A simplified workflow and integrated support center make the Launchpad Marketing Cloud a powerful, yet easy-to-use platform that's designed for small business.

Managing Inventory Across Multiple Channels

Making sure that you have inventory available when and where you need it is easier with a system designed and built for that purpose. Here's how inventory management systems can help small business.

Create Successful Holiday Marketing Campaigns

A thoughtful strategy and purposeful timing can help your next holiday marketing campaign draw the right crowd.

Big Public Relations Tips for Small Business

Can't afford to hire a PR firm? Author and public relations expert Jennefer Witter gives small businesses the low down on all things PR.

Looking Ahead: 4 Small Business Ecommerce Trends

Mobility and giving customers the shopping experience they expect promise to be big drivers for small business ecommerce in 2015.

Content Marketing: What SMBs Need to Know in 2015

Visual marketing and audience engagement will be two major factors in the coming year. We look at those and five other factors that will affect content marketing for small business.

Website Development Tips for Small Business

When creating or revamping your small business website, flexibility and the right features keep site design efficient and budget-friendly. These tips will help you get started.

How to Choose a Small Business Payment Processor

Looking for the right credit card payment processing setup for your small business? We asked experts for tips to help you understand and navigate fees, contracts and equipment options.

Strategies to Reduce Abandoned Cart Rates

We show small business etailers how to turn abandoned shopping carts—those lonely symbols of lost sales—into revenue.

20 Best Small Business Collaboration Tools

Start researching the best information-sharing platform for your small business right here. Read our list of 20 collaboration tools.

Mobile-friendly Online Training for Small Business

Learning management systems make online training available to small business and help engage a younger, mobile-centric generation of employees.

Online Payments: Money Goes Mobile

A plethora of new mobile payment solutions have small business owners wondering which ones to support and which ones to watch.

Tighten Small Business Security for the Holiday Rush

Keep the holidays merry. Protect your business—and your customers' credit cards—with these small business security steps to help keep cyber thieves at bay.

Email Marketing: How to Reduce Opt-out Rates

Tired of customers bailing on your email newsletter? Interesting marketing content and options for customized email frequency can help keep your customers engaged.

Find the Right CRM Platform for Your Small Business

Managing customer contacts is just the beginning of what you can do with today's small business CRM solutions. Experts offer tips on what to consider before you buy.

Small Business Holiday Ecommerce Tips & Tools

Are you prepared for the biggest shopping season of the year? Attracting holiday shoppers requires planning, insight, and a few good tools. We've got just what you need.

A 5-Day Small Business Marketing Plan

Author Mark Satterfield offers a "set it and forget it" approach to small business marketing.

PCI 3.0 Means Compliance Changes for Small Business

If your small business accepts credit cards, you will have increased compliance responsibilities under updated payment card data security regulations. Here's what you need to know about PCI 3.0.

Maximize Your Time with Online Scheduling Software

Online scheduling software can simplify life for small business owners and their customers. Here's what you need to know to do it right.

Smart Social Media Marketing with Bobby Owsinski

A new book by Bobby Owsinski outlines different social media strategies and offers clear, sensible guidance for small business owners.

Enhance Your Small Business Cyber Defenses

Endpoint security solutions are a simple and effective way for small businesses to thwart online attackers. We take a brief look at two options.

What Can an Intranet Do for Your Small Business?

An intranet offers big benefits to small business including increased collaboration, productivity organization and efficiency.  Here's what you need to know.

Content Marketing Made Simple

Matt Mansfield's new book, Beginner's Guide to Content Marketing, shows small businesses how to create good content to engage customers and offers tips on breaking past creativity barriers.

EGifter: Digital Gift Card Platform Designed for SMBs

A new digital gift card solution from eGifter integrates with existing ecommerce platforms and brings big-company features and marketing analytics to small business.

Project Management Software for Small Business

It's time to get things done. We look at three project management platforms that offer the features small businesses need at a price they can afford.

Social Media Management Tools to the Rescue

Overwhelmed by social media marketing? You're not alone. Social media management tools can help you simplify your social game and stay engaged with your customers.

A Look at Cisco's 10 Gigabit Small Business Switch

If you want an IT network that offers speed, flexibility and advanced capabilities typically available only to big business, consider Cisco's 500 Series stackable managed switches.

Trackable Links Maximize Your Small Business Marketing ROI

Not sure who's responding to your online marketing campaigns? Trackable links can show you what works and what doesn’t.

Video Conferencing On Mobile Devices

If your small business relies on mobile devices, you can expand your mobile business repertoire to include video conferencing. Here's what you need to know.

Mobile: Changing the Face of Ecommerce

The number of mobile shoppers seems to grow exponentially. Are you ready to catch the mobile commerce wave, or will you be left high and dry?

Turn Social Media 'Likes' into Social Commerce Sales

In his new book, entrepreneur and author John "ColderICE" Lawson helps small businesses understand that social commerce is about sales, not likes. It's time to kick some ass and increase your ROI.

Use Live Chat to Increase Sales Conversions

Keep your customers satisfied in real-time by using live chat. Here's how it can help seal the deal and what you need to consider when choosing the right platform.

How to Win Back Former Customers

Repeat customers are a hotbed of potential sales, but reengaging former customers adds even more potential. Try these tips to get inactive customers buying again.

Let's Get Visual: Better Marketing with Photos & Videos

Visual content doesn't just look good on a website; it can help drive sales and convert visitors to customers. Do you have a visual marketing plan?

Marketing Your Small Business with Customer Reviews

Customer comments and testimonials make great small business marketing fodder. We asked the experts to share the best way to leverage customer feedback.

Facebook Improves Ad Targeting

New advertising features in Facebook give small business owners more control over targeting prospective customers. Two advertising experts weigh in on the benefits for SMBs.

How to Pick the Right Small Business Ecommerce Provider

Choosing an ecommerce platform is serious business. We share seven questions that can help you connect your small business with the right ecommerce provider.

Moving Tips for Small Businesses

Has your business grown to the point of needing a larger space? Congratulations. These tips can make moving to your new digs easier and more efficient.

Small Business Ecommerce: Now It's Personal

One of the best ways to build your ecommerce business is to connect with your customers and make their online shopping experience more personal. Our experts weigh in on how to do just that.

4 Online Collaboration Tools to Boost Team Productivity

We look at four collaboration tools that can help your far-flung workforce stay on track and get things done.

Unlocking Your Business Potential

Looking for ways to make the most of your entrepreneurial talents? These strategies can keep you focused and help you achieve your true potential.

Small Business Ecommerce Predictions for 2014

What's in store for small business ecommerce this year? Our experts offer their take on five important ecommerce trends.

Develop the Confidence to Grow Your Small Business

Don’t let self-doubt sideline your small business growth. These tips can help you cultivate confidence and success.

Small Business Tips for Seasonal Businesses

Do you own a seasonal business? Our expert business coach offers small business tips for year-round success.

EAPs: The Small Business Productivity Resource

An employee assistance program can help small business owners support their employees and maintain productivity. These tips can help you find the right fit.

The Value of Small Business Philanthropy

Philanthropy isn't just for the wealthy or the Fortune 500. Giving back reaps benefits for your small business and your community. Use these tips to get started.

How Small Business Leaders Can Build Resilience

The ability to withstand adversity and overcome obstacles improves an entrepreneur's chances for success. These small business tips can help you be a more resilient leader.

What SMBs Need to Know About Commercial Real Estate

Not all leases are created equal and not every space that looks promising delivers what you really need. These insider tips can help you get the best rates on leases.

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