More articles by "Beth Cox"

Protect Yourself (and Your Business) with Health Insurance

Health insurance ain't cheap, but if you shop around you can find a policy that keeps you covered so you can focus on your business. Here's what you need to know.

Getting Ship-Shape with eBay Labeling

The online auction site's new integrated labeling and shipping payment options could improve shipping operations for your small business — but they're not without hitches. Learn the ins and outs of eBay's Shipping Center.

Valentine's Day: From Romance to ROI

What sometimes happens to small companies is that something comes along to propel them into the big leagues. When it happens, you need to be prepared to act fast. Learn how some small e-tailers are cashing in on seasonal sales.

Looks Aren't Everything, or Are They?

Which type of e-commerce site is more successful: one with a front page that's cluttered or one that portrays style and grace? A study by a California business school aims to find out in order to help small e-tailers help themselves.

Can Blogging Work for Your Small Business?

Small biz owners and Web entrepreneurs are beginning to use Weblogs — 'blogs,' for short — as a marketing vehicle to extol the features, benefits and new introductions of their products and services. But is blogging for everyone?

Opting in to Anti-Spam Compliance

Is your small business ready to comply with the new anti-spam law? Here's one affordable solution that can help SMBs with micro marketing budgets remain legal.

The Dilemma of E-Mail Marketing for SMBs

The fine line between what is considered legitimate e-mail marketing and unsolicited e-mail is often vague enough to deter even the most honest businesses from engaging in a little self promotion.

Why A/B Testing is Like Eating an Elephant

Fine-tuning your e-commerce site is a lot like trying to devour an elephant. You've got to go at it one small bite at a time. Learn how to rev up your e-commerce site with a little A/B testing.

Puttin' on the Hits at eBay

Small businesses and auction sellers finally have a way to get some real metrics on visitors to their eBay auction listings. Sellathon offers a useful way to garner a great deal more information about your eBay customers.

10 Tips to Make Your E-Commerce Site Sing

Experts agree — the time to test your e-commerce site for holiday Web traffic is now. Utilize their ideas, suggestions, tips and techniques to help make sure that your e-commerce operation is up to snuff this holiday season.

Hooked! How Scammers Almost Got a Phish on the Line

Don't be fooled by a false sense of security — small e-commerce entrepreneurs are just as vulnerable to online scams as individuals. After all, business accounts and credit card info are just as valuable to criminals as personal data.

You Built It, But Can Anyone Find It?

Optimizing your e-commerce site for search engine crawlers isn't as hard or time-consuming as you might think. It's one of those online marketing tasks that's well worth the effort, especially if you don't know what you're doing.

Adventures in E-commerce

Our intrepid correspondent Beth Cox recently decided that the time was right for a real e-commerce-enabled Web site for her fledgling orchid business. And like a lot of small business owners, she quickly realized she's a merchant, not a code jockey.

Victimized! My First eBay Fraud

Despite penning countless articles about the dangers of online fraud and how not to get ripped off, it finally happened to our eBay aficionado. Beth Cox reports from the trenches about her experience with eBay, PayPal and a sale gone awry.

Aces Over Kings: How to Make a Million at E-Commerce

Running an online casino is not for the faint of heart. But big pay-offs and profits can be more than tempting. Beth Cox takes an inside look at the rising popularity of online gaming and its viability as an e-business.

E-Commerce Lessons From A Lemonade Stand

Some of the best lessons in life come from running the smallest businesses. Beth Cox rekindles your entrepreneurial spirit with a few thoughts on e-commerce, eBay and lemonade stands.

When Your eBay Business Grows

You went from ordinary seller to Power Seller status on eBay pretty fast, but how do you tell when your fledgling online business has gone from small to medium in the SMB equation?

Keeping Tabs on Your Good Name

A new application, Google Alert, offers a new approach for staying up to date with your interests by routinely performing daily Google searches and sending e-mail notifications of new results that appear, complete with the links.

EU VAT: New Tax Headache For U.S. E-Commerce

Another tax issue looms over the U.S. e-commerce landscape — new European Union regulations regarding the Value Added Tax are set to take effect July 1. Analysts say the new measure will have an impact on all U.S.-based businesses that provide digitally downloaded products and services to consumers in the EU.

The Net's New Fighting Words: Sales Tax

Applying sales taxes to e-commerce transactions over the Internet are either desirable and long overdue, or devastating and so complex as to be unworkable — depending on who's doing the talking.

Online Sales Tax? No Big Deal

A new study says that an online sales taxes are inevitable and will not impede the growth of e-commerce. State governments remain eager to tap into sales taxes from online retailers and online shoppers don't seem to mind.

Spammer Exposes Customer Data

A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information — and officials say it happens all the time.

Yahoo! to Help Small Businesses with Site Hosting

The portal updates its offering for the small- to medium-business market; the latest business hosting iteration comes in three different service levels.

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