More articles by "Al DiGuido"

Questions to Ask Before Renting a List

In order to make acquisition e-mail work for your small business, you're going to have to get out there and rent a few e-mail lists. Before you go e-mail list shopping, here's a list of tough question to ask potential list brokers.

Goals, Benchmarks, And E-Mail Marketing Success

Learn how to set, measure, and improve your small business e-mail marketing campaigns. In this step-by-step guide you'll learn what type of gaols to set and how to measure your results to produce more effective e-mail marketing campaigns.

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