What do the majority of small business owners want more than anything? More customers. And adding an ecommerce component to a brick-and-mortar business is an effective way to increase the potential audience. Software-as-a-service (SaaS) and social media make expanding online easier than ever and yet, according to a recent survey, obstacles remain.
Our sister site, eWeek, takes a deeper look at that survey by Dydacomp to see what else it reveals about small business online aspirations.
Small businesses are turning to software as a service (SaaS) and social media offerings to boost their online sales, but significant hurdles remain.
Small and midsize businesses are looking to attract new customers but struggle with implementing a technology infrastructure to manage online stores, which could expose them to a wider audience, according to a survey from business automation and order management solutions specialist Dydacomp.
Read the complete article: Social Media, SaaS Provide Opportunities for Small Business E-Commerce
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This article was originally published on June 22, 2012
