Marketing with Custom Photo Business Gifts - Page 2

By Helen Bradley
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Moo for Quality Business Cards

Business cards printed at Moo.com may be the highest quality, custom-printed business cards you’ll ever handle. We love that the company uses such thick, tactile paper. Moo will print 50 or more double-sided business cards -- each with a different photo on them (if you like) -- for around 50 cents a card shipped. And if you order a greater number of cards, the price drops. Of course you don’t have to upload 50 photos -- you can use just one -- but you can use 50 if you want to, and lots of people do.


Figure 3: If your business has a story, snap photos, write copy, and turn it into a photo book for gifting to customers and clients.

If you choose great images for your Moo cards, you’ll find customers and suppliers will want to keep them because they look so good and feel so great. If you don’t have images of your own, Moo has high-quality designs for you to choose from for a range of business types.

Blurb Photo Books

Blurb is a one-off custom book printing service that will print as few as one book at a time for you with no setup costs. Prices start at $10.95 for a full-color, 20-page soft cover book that measures 7 x 7 inches.

When your business has a story to tell, then a Blurb photo book is a great way to introduce it to potential customers and clients. Capture a series of images around your business and dig into its archives for other images and its history. Write your story, assemble and print it as a photo book using Blurb.

Start by downloading the free Blurb software, and assemble your book at your leisure on your computer. When it is done and ready to print, upload it using a simple upload process. Blurb then prints and ships your book to you.

Print Almost Anything at Cafepress

At Cafepress, you can custom print a range of different products; from iPhone cases to mouse pads and from journals to golf balls. While many people set up shop at Cafepress, you can use it to create personalized gifts without opening a store. To do this, select the Design your own option, and then browse the items you can create.


Figure 4:Cafepress lets you personalize anything from mouse mats to journals and from water bottles to golf balls.

We don’t much care for the clipart available at Cafepress; it's not very high quality. We recommend that you upload images or photos – either your own or those that you purchased from a stock image site. Add your own business information and logo before uploading the images to ensure a professional result.

Custom printing lets you personalize your business gifts and tailor them to your customers and clients. You no longer have to give everyone the same gift because high setup costs no longer apply.

Instead you can create high-quality gifts that advertise your business and, because most sites offer fast turnarounds and quick shipping options, albeit at a price, there’s still time to get your designs created, ordered and printed before the holiday season gets into full swing.

Helen Bradley is a respected international journalist writing regularly for small business and computer publications in the USA, Canada, South Africa, UK and Australia. You can learn more about her at her Web site, HelenBradley.com

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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This article was originally published on December 04, 2012
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