Marketing to a Captive Audience

By Andrew Lock
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Here's a brand-spanking new episode of Help! My Business Sucks, and this one's jam packed with marketing tips including how to incentivize a captive audience, advice on whether you have to be tech-savvy in order to run a successful Internet-based business, and the clearest definition of what branding actually is – and is not – that we've ever seen. Plus a couple of Web tools that can save you time and money.

This episode opens with my experience dining at Hard Rock Cafe in Hollywood, Calif. I'm really impressed with how they do their marketing, particularly to drive people to their store.

Is an Internet business too technical? It depends on how technical you are, but that’s the theme of the viewer question in this episode.

I also share a great nifty resource for hosting images for free on an SSL server – I even explain what that means for those of you who aren’t too technical. Check it out.

This week, I introduce a new segment from branding consultant, Isabelle Mercier, and finally, I look at how the AMC movie chain has challenged the expected norms in the industry and increased its profits.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on June 22, 2012
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