Survey Shows Smartphone Brand Loyalty Low Priority

Smartphone popularity is on the rise, and small businesses are moving toward these mobile devices as a way to work anywhere, anytime they need. But a recent survey shows that it's not so much the particular brand of device as it is the over-all smartphone experience that captures people's interest.

So when you go shopping for your small business smartphone, what experience do you want? Our sister site, EnterpriseMobileToday.com, takes a look at the survey results, including which mobile operating systems are likely to capture shopper's interest – and money.

A new survey this week by German market research firm GfK Group makes it clear that smartphone users have evolved in the past few years, placing a higher priority on the overall mobile experience and ecosystem and less on loyalty to a particular brand.

The survey of more than 2,600 smartphone users in the U.S., Germany, Brazil, the UK and China found that 37 percent plan to upgrade their devices during the next upgrade cycle and that 56 percent of those folks were "keeping their options open" when it comes to picking their next smartphone.

Read the complete article: Most Smartphone Users Open to Brand Switch: Survey