An ABI survey shows that consumers are open to mobile marketing and that companies need to be considering this new medium in their advertising strategies.
"Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will soon become a necessary way to engage with customers and prospects.
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