Save time and improve efficiency by using one social media platform to reach your customers through multiple marketing channels such as Facebook, Twitter and LinkedIn. We've got a dozen contenders.
There have never been so many free and inexpensive tools for small businesses to manage their own marketing.
Social media is one of the biggest marketing tools to come along in years, and Zoho's latest CRM update reflects that reality. We take a look at what the new version has to offer.
Is your target audience more business than consumer? These social media tips can help you maximize your presence on LinkedIn -- the social network designed for the B2B crowd.
We've distilled the business intelligence from a wide variety of social commerce and marketing reports so that you can give your small business marketing strategy a swift kick in the pants.
Mike Elgan delivers three convincing reason why now, not later, is the time for businesses to get going with Google+.
Small Business Saturday encourages consumers to shop at locally owned small businesses the day after Black Friday. We've got tools to help you turn the hype into holiday traffic.
A survey by Cisco shows that younger professionals consider social media, mobile and telecommuting rank higher than salary as must-have benefits.
Social media is the best and most affordable way to connect with customers. These five social media tools can help you assess the results of your small business marketing strategy.
Give your small business marketing efforts a boost with these free and affordable tools for creating optimized content for blogs, websites and social media networks.
Facebook and Google+ duke it out to dominate social media. Who wins and who loses?
How Foursquare, Milo and Yelp can help local retailers (and service businesses) attract new customers, create repeat business and increase sales.
These five tips can increase your Klout score and help you use social scoring to target influencers.
Happy customers are loyal customers. We've got 12 easy, expert tips to keep your customers coming back for more.
With the right apps, widgets and services, you can add custom content to your Facebook Page to improve your small business marketing efforts. We've got a dozen Facebook apps for you.
Your Facebook Business Page doesn't' have to look like everyone else's. These three Facebook apps and services will help it stand out from the monotonous crowd.
It started as a cute idea to share interests with friends. Now Facebook's 'Like' program is a mega-sized marketing machine. But at what cost?
These great tips will help you work with images, application tabs and RSS feeds to make the most out of your Facebook Business Page.
Social media tools can help small businesses communicate more effectively internally. Leyl Master Black of Mashable rounds up eight great social collaboration tools.
Our podcast promo provides all the details you need to take part in our first mobile commerce Twitter chat. Listen in…and learn.
Twitter is a powerful small business marketing tool, and we've got 10 Twitter tips to help you build a formidable Twitter following.
A new social networking service called GageIn aims to make it easier for companies to gather and track business info they need all from one location.
Entrepreneur and educator Chris Brogan shares tips for using social media and other digital tricks to jazz up presentations.
Small business marketing companies, Campaigner and Constant Contact, identify the latest email marketing trends as well as strategies for email marketing success in 2011.
Here's a nifty idea for funding-challenged small business entrepreneurs who can't get venture capital - try raising money a few bucks at a time at a crowd-funding site.
SMB technology consultant Laurie McCabe blogs about her recent conference presentation on key tech trends she believes small businesses should follow - and links to the full presentation.
New changes from the social networking leader give Facebook members more detailed control over their private information and to build deeper connections with smaller groups.
This checklist of 10 small business marketing tips will help you build better relationships with your customers on social networks.
Compared to other countries, the U.S. is slower to come to the social media table, at least when it comes to business. A new survey shows why.
A Small Business Trends roundup of blog and e-zine articles about social media for small business.
Small Business Trends offers an annotated roundup of links to articles about e-mail marketing.
Windows Live, Microsoft's online small business software, adds social media capabilities by teaming up with LinkedIn.
Twitter is a great way to build rapid word-of-mouth about your small business ecommerce website. These three tools make it easy to automate your Twitter time.
The results of a recent survey indicate that small and medium businesses see the economy strengthening, but still ponder how they can best leverage their technology dollar.
A Small Business Trends news roundup that leads with a story about how small businesses can make good use of social media but can also too easily waste time with it.
Small Business Trends marketing columnist Lisa Barone spotlights six Facebook marketing applications that could actually work for SMBs.
Business owners and social media experts reveal their top 10 tips for improving CRM with social networking.
AllBusiness product review editor TJ McCue plugs DocStoc (Documents for Small Business & Professionals), a site that lets you sell documents you produce, or buy professional expertise.
The platform integrates content management systems with voice and video communications and social networking into a single console on a desktop, iPhone or iPad.
Incorporating small business SEO strategies into your company press releases extends the life of your news, makes it easier for journalists to find and drives potential business to your Web site.
SMMT's Juliana Crispo offers five creative ways local small businesses can leverage Google's user-generated mapping functions to market 'socially'.
The new micro-blogging site has features geared to business. It's designed to foster work team collaboration.
Offering inducements to customers to 'check in' on Foursquare from their establishments to become 'mayor' is just one way retailers are finding to build traffic and sales using social media.
In her book, The Facebook Era, Clara Shih looks at how social networking provides broader access to customers and does so at unprecedented savings.
A look-ahead to a new Microsoft tool that aggregates feeds from various social networking sites and lets small business employees better organize and personalize their social media.
New 'Tools for Online Success' Web site features training on leveraging free online marketing tools, paid advertising, social networking and search engine optimization.
Small Business Trends explains the value to small businesses of Payvment, the Facebook retailing application.
The New York Times makes the case that Twitter has become more useful as a result of new features announced at a recent company conference.
After much speculation about ads, licensing deals and souped-up enterprise versions, Twitter debuts its promoted tweets platform, giving businesses’ tweets a prominent position on the site.
