"Facebook" Tag Index

Affordable customer-support chat capability for Facebook customers comes to small business ecommerce.

Small Business Saturday encourages consumers to shop at locally owned small businesses the day after Black Friday. We've got tools to help you turn the hype into holiday traffic.

Social media is the best and most affordable way to connect with customers. These five social media tools can help you assess the results of your small business marketing strategy.

Are you willing to give up control to Apple, Google and Facebook in return for more technological convenience?

Facebook and Google+ duke it out to dominate social media. Who wins and who loses?

With the right apps, widgets and services, you can add custom content to your Facebook Page to improve your small business marketing efforts. We've got a dozen Facebook apps for you.

Your Facebook Business Page doesn't' have to look like everyone else's. These three Facebook apps and services will help it stand out from the monotonous crowd.

It started as a cute idea to share interests with friends. Now Facebook's 'Like' program is a mega-sized marketing machine. But at what cost?

These great tips will help you work with images, application tabs and RSS feeds to make the most out of your Facebook Business Page.

Mashable's Leyl Master Black explains how and when to use different kinds of plugins at your website that let visitors interact with Facebook and become advocates for your products and brand.

Small Business Trends' Lisa Barone explains recent chanages to the Facebook brand pages small businesses use to market themselves and shows how to take advantage of the improvements.

A basic primer on steps to take to set up and manage a Facebook presence for your business and use it to attract and retain customers.

Serial entrepreneur and author Scott Gerber suggests 10 do's and don'ts to help small businesses make the most of Facebook as a marketing tool, while avoiding pitfalls.

New changes from the social networking leader give Facebook members more detailed control over their private information and to build deeper connections with smaller groups.

Compared to other countries, the U.S. is slower to come to the social media table, at least when it comes to business. A new survey shows why.

After running a similar feature on Twitter earlier this week, Small Business Trends makes the case for the equal importance of Facebook for social media marketing with a roundup of recent stories.

Don't just use Facebook for marketing, says Small Business Trends' Lisa Barone, measure your results as well.

A new study from Simmons New Media shows that two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, and 43% visit multiple times per day.

In her book, The Facebook Era, Clara Shih looks at how social networking provides broader access to customers and does so at unprecedented savings.

New 'Tools for Online Success' Web site features training on leveraging free online marketing tools, paid advertising, social networking and search engine optimization.

Small Business Trends explains the value to small businesses of Payvment, the Facebook retailing application.

If Twitter and Facebook aren't quite good enough, create a do-it-yourself social media site just for your brand. It's what the big boys do.

Now that we have the Facebook security/privacy concerns taken care of (see earlier story), how do you make your new Facebook site more businesslike? Here's how.

Are you hesitating about using Facebook for social media marketing because of security and privacy concerns? The site is trying to fix those problems.

Business intelligence market leader SAS has introduced a product that allows businesses to monitor and track their brands on social media sites.

After much speculation about ads, licensing deals and souped-up enterprise versions, Twitter debuts its promoted tweets platform, giving businesses’ tweets a prominent position on the site.

Forbes magazine's Mike Schaffner on the importance for both individuals and companies of protecting their online reputations.

Google AdWords remains the dominant player in online advertising, but Facebook may be a better option for some businesses.

Given that Facebook now sees more traffic than Google, SMBs should be there - but you have to make sure your customers can find you.

Latest figures from Experian Hitwise show that Facebook could unseat Google as the most visited destination on the Web, setting the stage for a new social media arms race.

A smallbiztechnology.com blog post about the power of well-designed e-mail marketing campaigns. (That's e-mail marketing, not spamming.)

The forgotten man of the social networking revolution is revamping and relaunching. Does it mean you need to factor MySpace into your social media strategy too?

SMBs looking to generate revenue from the social networking platform will soon be able to use the popular online payment network.

Is Facebook the only Web page a small biz needs?

SMBs should take note and gear their online marketing accordingly.

Could Google's new Buzz social media service have applications for business. PC Magazine's Eric Griffith says yes.

Google is reportedly on the point of rolling out new features to its Gmail Web mail service that will make it behave more like a social media site, giving users the ability to show their availability status and, eventually, integrating YouTube and Flickr.

If you make time for it and know your stuff, you can chat your way to more Web traffic. But as this primer from Entrepreneur magazine makes clear, you can also waste a lot of time on social media marketing with little to show. The article offers tips on how to avoid rookie mistakes.

Monday morning quarterbacking will likely take the form of big network traffic spikes as employees (and yes, owners too) jump on social networks to either celebrate or mourn. You need to know the risks.

Social Media Today blogger Maggie McGary sounds a warning about the vulnerability of company pages on Facebook because such pages are linked to the individual who initially posts them.

Social Media Today blogs about mistakes many retailers have made in adopting social media for marketing too early and without enough thought and consideration about how to use it well.

CIO.com's Kristin Burnham with startling anecdotes and tips on how to control and manage the online reputation created for you or your business by when you use social media tools.

Small Business Trends blogger Zane Safrit warns social media newbies that they can't just dabble and expect to see results. It takes commitment and persistence.

A new service from Payvment lets anyone add a store to Facebook. Users can shop at multiple Payvment stores and check out all their purchases using PayPal at the same time.

Consumer social networking sites like Facebook and even MySpace offer SMBs unparalleled advertising opportunities for reaching highly targeted audiences. InformationWeek's David Liu explains how and why.

Socialmediatoday's Albert Maruggi blogs about how and why social media can help small businesses generate sales leads.

Allen Moon, Director of Marketing at the Internet Marketing Center, offers tips on how small businesses can exploit the growing use of smartphones in e-marketing.

Social media are neither a panacea or a pandora's box according to this advice from SocialMediaToday blogger Rena Bernstein. Small businesses need to tightly integrate new and old marketing techniques for best results.

InformationWeek's John Soat says, "the social media category is primed to emerge as the most significant business enabler since the Internet itself." Here he offers seven keys to success with social media.