If you're selling or otherwise promoting your business through Facebook, there's a new option for you to offer customer support through chat capability. Vangie Beal, our ecommerce and small business marketing expert, provides the details.
Ecommerce business owners are increasingly turning to Facebook to better the lines of communication with its customers. Some use it for promotions and marketing while others use a Facebook Business Page to make a personal connection, which can lead to improved customer loyalty.
A couple weeks ago I looked at using Facebook for customer support (see "7 Tips to Manage Customer Service on Facebook") and offered tips on how to effectively communicate with customers who post to your Facebook Wall.
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