It's essential that entrepreneurs and small business owners have a good, basic understanding of search engine optimization (SEO). After all, if your business doesn't appear high in the search results, it's tough for customers to find you. Understanding SEO is a key component of your small business marketing strategy.
If you're confused by SEO, you're not alone. The good news is that this week our small business marketing maverick tackles the topic with Adam White, one of the top SEO experts around. Check out the interview, take good notes, and be sure to share your thoughts in the comments below.
This is a special extended interview episode of Help My Business Sucks, in which I chat with Adam White about the skill and art of Search Engine Optimization. There’s certainly a lot of misinformation and misunderstanding about SEO, and I aim to clear that up and get some tips from a true expert. Adam ranks number one in the world for some of the most competitive phrases: "Internet Marketing" and "SEO services." He definitely knows his stuff.
- Adam’s views about Google’s latest changes to the search engine ranking algorithms
- How to make sure your site complies with Google's terms of service and get your site ranked (and not banned)
- About Matt Cutts' insights in the SEO world, via his blog and Q&A
- Effective keyword research, and the importance of exact match keywords
Also, discover Adam’s new SEO system for website owners. I highly recommend that you try it for your own websites.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."
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