February 09, 2010
Small Business Hot Topics:

Online Marketing

How to Find Free Stock Video Footage

You don't have to pay a fortune or anything at all, to find and use stock video footage. Check out SpinXpress. Plus a how-to marketing resource and a way to make Flash-based e-learning tools.

Marketing Tips: Google and Duplicate Content

Does Google penalize you for blasting videos to multiple sites? Plus, a source for all those gift cards you'll never use and tips on the psychology of reciprocity.

How to Boost Sales with SEO Video

Adding search-engine optimized videos to your Web site not only helps you stand out from the crowd, it can increase traffic and drive sales.

Strike Up Your Brand with Word-of-Mouth Marketing

There’s nothing better for your business than a brand advocate, a loyal customer who spreads the word about your products or services. Developing brand advocates can give a big boost to your bottom line.

Top 5 Social Networking Tips You Need to Know

Social networks provide ample opportunity for you to communicate with customers. These best practice tips will help you interact with people in a way that builds community, loyalty and — ultimately — your business.

Money-Making Web Tools: Calling All Affiliates

ClickBank gives both affiliates and vendors a marketplace of their own, plus an affordable outsourcing site and a free auto-response e-mail generator to help market your products.

Marketing Tips: How to Price a Brand New Product

Plus, tips on naming products, daily inspiration and why quality beats creativity every time.

The Top Small Business Technology Trends for 2010

We’ve polished up our crystal ball — and asked some industry experts — to see what technology trends small business entrepreneurs should pay attention to in 2010.

Get it Online: Low-Cost HelpDesk Support

Kayako’s helpdesk applications won’t dent your bottom line as you improve customer support. Plus, a free source for public domain videos, and a site to help you create and launch ads on mobile devices.

Marketing Tips: Planning for Seasonal Trends

Plus, a resource to help you plan and track your goals, advice on choosing an e-commerce shopping cart and a tool to help you form new, presumably better, habits.

Three Ways to Customize Your Business Facebook Page

Marketing on Facebook? These customizable programs can help you stand out from the crowd, brand your small business and engage your customers.

Find It for Less on the Web: Free Business Cards

VistaPrint offers free business cards and a host of fee-based options, plus a site to keep you updated on all the latest topics and a search source for video that goes beyond YouTube.

Internet Privacy in 2010: What’s In Store

2010 could be a big year in Internet privacy legislation, which may affect how marketers(and small businesses)collect customer information. Here’s a look at the issues facing the FTC.

Top 10 Small Business Tech Predictions for 2010

Technology can be a small business owner’s best friend…but only if it solves a problem and boosts the bottom line. What’s in store for 2010? Analyst Laurie McCabe makes a (very) educated guess.

Web Tools That Save You Money: Free Web Design

Imagine a free tool that lets you easily build a Web site that’s actually attractive. Plus, fabulous freebie site for software you’d actually use and a resource where you can buy high-quality printed envelopes.

How to Choose an E-Mail Marketing Service

Ready to start an e-mail marketing campaign, but you’re not sure where to begin? Our buyers’ guide covers a range of topics, from e-mail marketing lingo to templates and open rates, and it gives you everything you need to choose the right e-mail marketing service provider.

Top Twitter Tips for Small Business

Get the word out about your business via Twitter. These tips on using the service may well help you retweet your way to more customers.

Marketing Tips: Pricing Your Products and Services

Plus, marketing guru Andrew Lock shares the best place to find dependable mailing lists; offers a great resource for market testing and tracking; and highlights Ikea’s event-based strategy.

How Small Businesses Can Attract New Customers

These five inexpensive, Web-based strategies can help you reach new customers and increase sales.

3 Handy Web Resources: Free PR for Small Businesses

Want to get the word out about your business or expertise? We’ve got a tool for that. Plus, a travel site that saves you money and time and an invaluable Web site that helps you bypass Byzantine phone trees and speak to an actual human.

Marketing Tips: How to Sell in a Competitive Market

Plus, fun as a persuader, a tool to find the perfect helper and a lesson from Samsung on the advantage of tapping underserved markets.

PowerPoint 2003: How to Animate a Slide Background

Helen Bradley explains how to create a moving picture background that, when used sparingly, makes a more compelling PowerPoint slideshow.

Handy Web Tools: Outsourcing Through Guru.com

Plus, a way to send big files from within popular software (think Outlook, Office and Photoshop) and a full-featured printing service that ships anywhere in the world.

SEO Tips for Small Business: How to Get Good Links

If you want people to find your business online, it takes more than good keywords. It also requires reputable sites linking to your Web site. Our SEO expert shows you how to build solid links for better search results — and more customers.

In-N-Out Burger: 4 Big Marketing Tips for SMBs

Andrew Lock goes on location to demonstrate how small business owners can easily apply the marketing strategies that help this fast food company stand out from the crowd.

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