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Small Business Essentials
Networking Fundamentals
Be it wired or wireless, building a network can take your small business to new heights in Internet communications, real-time collaboration, webhosting and e-commerce — or simply be setup to connect a series of workstations with a shared printer. Learn how to leverage today's networking technologies at your small business.
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Online Marketing

Marketing Tips: Embed and Distribute Online Video
[November 20, 2009] Plus, marketing guru Andrew Lock shares his story, a Twitter tool for quick updates and a lesson from WinCo supermarkets on the effectiveness of proof points in ads.

Top Web Tools: Create More Effective Sales Letters
[November 18, 2009] Plus, record video interviews for free, an online marketplace for graphic design projects, and where to find reliable, easy-to-use WordPress themes for your Web sites or blogs.

Google Templates Make Web Sites Easier to Build
[November 17, 2009] Starter templates plus a public gallery of templates give people the ability to easily publish content on the Web.

Marketing Tips: How to Sell DVDs Online
[November 13, 2009] Plus, the great PC vs. Mac debate, how you can record video interviews, and a lesson from Hotels.com on differentiating yourself in a competitive market.

Marketing Tips: How to Promote Any Business
[November 6, 2009] Plus, creative ads that catch your eye, formatting sales letters and a lesson from Delta airlines on the benefits of customer care.

Free Web Tools: Add Printable Coupons to Your Site
[November 3, 2009] Plus, more free resources including: a digital clipping service, a domain typo generator (never lose another customer to a miss-typed URL) and a way to stay up to date on your industry’s trends.

Good Web Design Turns Visitors Into Customers
[November 3, 2009] A consistent Web design not only makes visitors more comfortable on your site, it increases your chances of converting them into customers.

Free Web Resources for Small Business
[October 29, 2009] Service Magic, Ask500 Independent People, PDFtoWord and TheFreeLibrary — free Web sites that can make your life a whole lot easier.

Google Goes for Social Search
[October 27, 2009] An experiment in Google Labs seeks to weave social networking content into search results.

TRUSTe Secures Privacy Services for SMBs
[October 20, 2009] TRUSTe’s new service is designed to give small business owners an affordable, secure privacy policy.

Social Networking Big With Small Business
[October 19, 2009] Almost 50 percent of small businesses in a survey by Internet2Go use social networks like Twitter and Facebook to market their businesses.

Marketing Tips: The Benefits of Targeted Ads
[October 16, 2009] Plus, Andrew Lock recommends a graphic design resource and looks at getting big results for not much money.

BigCommerce: Big E-tail Features for Small Money
[October 14, 2009] A new hosted e-commerce solution woos small business owners with its ease of use, deep feature set and unlimited support.

Nifty Clicks: Edicy, TubeMogul, StatCounter, Faster Audio
[October 13, 2009] Looking for cool Web tools? Andrew Lock’s latest resources let you build a Web site for free, distribute videos online, track Web analytics, and speed up audio files to learn in half the time.

Marketing Tips: Customer Service IS Marketing
[October 9, 2009] This week’s episode of Help My Business Sucks shows how good customer service drives loyalty, looks at Web sales conversion, and takes advice from NetFlix.

How-To: Make a Feedback Quiz in PowerPoint
[October 9, 2009] Helen Bradley shows how you can gather information from someone while they view a Microsoft PowerPoint 2007 presentation.

SEO Tips: How to Increase Traffic With Keywords
[October 7, 2009] James Martin shows a few simple keyword tips to help you drive more traffic to your Web site.

How To: Start an E-commerce Business: Part 2
[October 6, 2009] Now that you understand the basic steps to start an online business, it’s time to consider adding e-mail marketing and Web analytics. We show you what you need to know.

Marketing Tips: VC Funding, Follow-up Tips, Conde Nast
[October 2, 2009] This week, unconventional marketer Andrew Lock looks at a funding show called Dragons Den, offers advice on prospect follow-ups, and a lesson from Conde Nast.

NiftyClicks: Apture, Fawnt, One-Time Offers, YouConvertIt
[October 1, 2009] This week’s crop of Web tools help you discover content for your Web or blog, find free, professional-quality fonts, easily create one-time-offers, and convert just about an file format you can imagine.

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