If information is power, then prepare to flex some small business marketing muscle after reading this article. It's crammed full of helpful tips, advice and best practices on the fine art of email marketing.
Despite rising popularity of social media, there is still a lot of mileage left in traditional email marketing. Current research and trends indicate that small businesses need to integrate email marketing efforts with and social media (see research) and mobile marketing (see this research) and also have a method for quantifying email marketing ROI.
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