Building a Small Business Brand

By Andrew Lock | Posted December 02, 2011

This week's small business marketing lesson is all about branding -- newsflash: it's more than just a well-designed logo. Andrew Lock, our favorite marketing guru, interviews Isabelle Mercier, a small business marketing consultant, founder of LeapZoneStrategies.com and a self-described "Brand Catalyst."

Tune in to the webisode for great tips on small business branding and resources to help you build your brand.


Isabelle Mercier is an expert in branding.  Listen in as we delve into the common misconceptions about branding and marketing. In this interview, which was conducted over Skype, we discuss:

  • What is a brand?
  • How Apple Sets an example with branding
  • Case study: BMW’s Mini Cooper branding
  • Understanding your customers
  • Creating the culture of your company
  • LeapTV WebTV show for branding tips

As usual, let me know your opinion about the topics covered in the show to help your small business this week -- leave your comment below, it’s really easy to do.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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