First Look: Maximizer Enterprise 7

By SmallBusinessComputing Staff | Posted February 27, 2002
Wayne N. Kawamoto
Managing Editor, www.smallbusinesscomputing.com

Multiactive Software Inc. a provider of customer relationship management (CRM) solutions, announced that it has begun shipping Maximizer Enterprise 7, an integrated solution that offers sales and marketing automation, customer service and e-commerce to small businesses.

With Maximizer Enterprise 7, small to medium enterprises may benefit from a customizable CRM package that enables them to better reach customers and prospects. Maximizer Enterprise 7 also provides web portal access for employees, partners, and customers; new modules for marketing, customer service and e-commerce, and Microsoft Outlook and Palm OS integration. According to the company, it is the only solution in its class to offer flexibility, workgroup security and advanced sales automation and collaboration features.

New features found in Maximizer Enterprise 7 include:

Marketing Campaign Management
Lets marketing departments create and manage traditional and e-mail customer campaigns. Integration with the account manager enables personalization of the marketing messages, which should allow companies to market to different segments of customers with appropriate messages.

Customer Service
Users from multiple departments can have instant access to customer history to effectively track and manage customer service issues and create specific categories of customer service issues.

eStore
Offers users e-commerce functionality and the ability to set up online stores with unlimited products in unlimited categories with product linking for cross selling. Additional features include credit card transaction processing through several payment gateways (fraud protection and SSL-encryption), managing orders and invoices through OrderDesk and automating purchases for repeat customers.

Web Portals
Offers three new Web Portals that are designed to give employees, partners and customers access to important information from anywhere.

Employee Portal
Lets staff perform everyday tasks from any computer to access a company library, share calendars, perform user authentication, and access customer data through the browser-based interface.

Partner Portal
Integrate partners into the sales process to perform forecasting and increase sales efficiency with the distribution of reports and news of upcoming events and programs

Customer Portal
Provides news and e-mail alerts to customers and allows customers to schedule staff appointments.

Remote Access
Small enterprises can provide remote users with improved synchronization, remote access from their Palm OS devices, and the ability to transfer information from Maximizer Enterprise 7 to Palm OS devices.

Microsoft Outlook Integration
Tighter integration with Microsoft Outlook should enable address book and calendar sharing, improve e-mail functionality, and offer a more streamlined approach to e-mail merging.

Improved Reporting
Integration of Crystal Reports and access to over 125 templates.

Pricing and Availability
Maximizer Enterprise 7 is available from Multiactive Software and its business partners. Pricing starts at CAN$499 per seat.

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