Managing Editor, www.smallbusinesscomputing.com
Zairmail, Inc. announced that it would power a direct mail service for Office Depot, Inc. The service, called Office Depot Express Direct, will be located on Office Depot's website and will be powered using mail-on-demand software and Internet infrastructure created by Zairmail. The service will allow businesses to send targeted direct mail pieces such as letters, postcards or flyers at the push of a button.
According to the Direct Marketing Association, direct mail is the most effective advertising medium available, returning $10 for every dollar spent. Historically, it has been most commonly utilized by medium and large businesses that have the time and expertise to manage elaborate direct mail campaigns. Zairmail says that it's the first company to facilitate the convergence between the Internet and postal mail on a large scale to bring the advantages of direct mail to smaller businesses by sending postal mail quickly and easily via the Internet.