Banish Boring Business Cards

By Andrew Lock | Posted September 23, 2011

This week we're diving into the Help! My Business Sucks archives for more awesome small business marketing advice from Andrew Lock.

I did a little experiment that you might be interested in. I took about 40 or 50 business cards, laid them down on a table and scanned them to see if any stood out. They didn’t. Not surprising I guess, but disappointing.

In fact, the majority of the cards had the same layout, the same colors, the same style, the same….just about everything. It’s ridiculous! These kinds of cards get thrown away within minutes of being handed to a person, and that person certainly won’t remember who gave it to them. So what can you do to stand out from the crowd with your business cards? I provide some suggestions in this week's webisode.

The viewer question comes from Yannick Pauli who lives in Lithuania. Not sure where that is. I should, I’m from Europe. It think it’s near Russia. Or maybe Germany. Geography was never my strong point. Anyway, Yannick, who I don’t think is any relation to Yanik Silver, asked if there was any reasoning behind releasing this Web TV show on Wednesday’s. Well, watch the show and you’ll find out the answer!

Most people are familiar with YouSendIt.com, but did you know that you can send files to someone from within Adobe Photoshop, Outlook, Final Cut Pro, and a bunch of other commonly used software apps? It’s true, and it works really well. I’m impressed, and I encourage you to check it out.

This episode’s big marketing lesson is from Haagen Dazs. Now that company has an interesting history. I won’t spoil it for you, but I’ll just say that they’re not as Scandinavian as you think. Click on the vido logo below, enjoy the show, and let us know what you thing of it.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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