How to Segment Email Marketing Lists

By Vangie Beal | Posted September 16, 2011

Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI -- $42.08 for every dollar spent, according to research by the Direct Marketing Association.

Segmenting your email lists can help your email marketing campaigns become even more successful, as this article from our colleagues at Ecommerce-Guide ably shows. Give it a read -- even if you don’t have an ecommerce component to your business, you'll benefit from better email marketing practices.


From building customer loyalty to acquiring customers and communicating promotional offers, email marketing has changed the way small business ecommerce site owners do business today.

Most companies realize there is much more to email marketing than just scoring a customer's email address and sending content every couple weeks. Email marketing requires practice and dedication to be a successful marketing and communication tool for your small business.

Read the complete article: Email Marketing Tips: Segment Lists for Targeted Campaigns

Small Business Computing is on Facebook. Join us on Facebook and interact with the site's editors, post messages, share your small business challenges and successes, discuss technology and suggest topics you'd like covered on Small Business Computing.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!


Comment and Contribute


     

    Get free tips, news and advice on how to make technology work harder for your business.

    Submit
    Learn more
     
    You have successfuly registered to
    Enterprise Apps Daily Newsletter
    Thanks for your registration, follow us on our social networks to keep up-to-date