Unconventional Marketing for Boring Businesses

By Andrew Lock | Posted June 10, 2011

Well, maybe boring's a bit harsh. But if you own a mundane business, and you want to break out from the pack to attract more customers, you need to take a more unconventional approach to your small business marketing. In this archive episode, our small business expert offers tips on how to avoid the traditional and expected.

He also shares how the actions of one tour guide -- who went the extra mile – translate to a better customer experience and, ultimately, to repeat business. Now that's effective marketing.

If you need high-quality graphics for ebooks, DVDs, business stationary or just about anything, really, you need to know about this Web resource. It's a simple-to-use Photoshop add-on.

Finally, a look at Cirque Du Soleil reveals how it's possible to reinvent and then outshine a declining industry. Just click on the video logo to watch the show.

We love comments, so don’t be shy. Let us know what you think of these small business marketing tips.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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