Attention-Getting Small Business Marketing Tips

By Andrew Lock | Posted April 08, 2011

If you're competing in a crowded market, you need something to grab your customers' attention; something that screams "Pick me! Pick me!" -- without the annoying bit. In this week's episode of Help! My Business Sucks, our small business marketing expert offers a great tip to help your business stand out from the crowd.

You'll also learn how simple changes to your website can help turn prospects into customers, and why a relaxed, informal writing style is a more effective marketing style than the stuffy, corporate language that many small business think they should use. Just click on the video logo below to enjoy the show. And don’t forget to leave your comments…we love comments!


I start this episode by sharing a situation I encountered recently when buying a mount for my plasma TV. When browsing the local stores, there were many choices, and only one option stood out. Find out why I bought it, because it’s an interesting marketing principle that you can use in your small business.

This week’s viewer question relates to how people view your website when they first load the page. I suggest some tweaks that I hope you can take advantage of in your Internet business.

Do you like saving money? I do, which is why I share a popular resource that lets you do just that on all kinds of products and services -- in your local region.

This week’s big marketing lesson is from Virgin Media, which provides all kinds of utilities in the UK. Their marketing is a shining example of what you should do when communicating with your customers. See if you can identify with the obvious mistake that most businesses make by comparison.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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