Are you focused on the right goal for your small business? Is your goal to serve your customers or to sell them? In this week’s classic archive episode, our small business marketing maverick shares an experience he had with his mortgage broker, who actually passed on making a sale in order to better serve his customer. Check out the video below to hear how it turned out.
You’ll find a lot more small business marketing tips and strategies in this episode that you can implement in your own business. Other topics include blogging tips to help position you as an expert advisor, a fast way to find a great domain name, and how Universal Studios uses instant upsells to increase profits — by offering its customers real value in the process.
Click on the Help! My Business Sucks logo below to enjoy the video. And don’t forget to let us know what you think of the show — or share your small business marketing ideas — in the comments below. We love to know what’s on your mind.
You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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