How QR Codes Boost Email Marketing Results

By Vangie Beal | Posted January 19, 2011

There are plenty of small business marketing trends and tips to help your with your email marketing campaigns in 2011, but one of the newest up-and-coming email marketing trends has to do with smartphones and QR codes. You may have seen those odd little square barcode boxes in magazines, in stores and on advertisements and wondered what they are. Wonder no more.

Our sister site, Ecommerce-Guide.com looks at how QR codes are an exciting, affordable tool that small business professionals can easily add to their email marketing strategy.


Using a QR Code (quick response code) is one way that a small business ecommerce site owner can encourage customers to opt-in to its email marketing list. The popularity of these small two-dimensional barcodes is growing as more consumers buy camera-enabled smartphones.

Read the complete article: Grow Your Email Marketing List Using QR Codes

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