5 Marketing Tips for Cross-Promoting Your Products

By Andrew Lock | Posted January 07, 2011

We were digging around the Help My Business Sucks archives recently and found this relevant gem. This episode is packed full of small business marketing advice that you can easily apply to your business. Our maverick marketer shows how small, unexpected gestures yield big results with customers, delivers five tips for cross-promoting products and looks at the different elements that make an ad successful.

Just click on the Help! My Business Sucks logo below and enjoy the episode. And hey, don’t forget to leave your comments -- we'd love to know what you think.


If you sell more than one product (and I hope you do), then you’re in the same predicament as Ted, who submitted this week’s question. He asks how to cross promote products, and I provide lots of suggestions for him, and you too.

I know so many people who have converted to the iPhone, and all of them love it. I have a resource for you iPhone addicts that’ll keep you up to speed on all the latest news surrounding the phone.

The big lesson I promised from last week is here! Remember how I showed you the Valenti ad and contrasted it with the one from Rosetta Stone? Well, the time has come for me to reveal to you why the latter is so much better. See if you can identify with the good or bad example with your own advertising.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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