Small Business Tips: The Crazy Cost of Inkjet Printer Ink

By Andrew Lock | Posted October 08, 2010

We've got more small business marketing strategy and fun for you from our resident marketing expert, Andrew Lock. Back from his adventures in Hawaii, our maverick marketer turns his attention to the inkjet versus laser controversy. You know, the crazy price of inkjet cartridges doesn’t seem to be getting any better. He also looks at different ways your employees can promote your business while they're on-site serving customers.

If you've watched the show before, you know you'll hear about a great Web tool to make your life a bit easier, and this week is no exception. And, if you're looking for ways to keep your customers engaged on your small business website, you'll appreciate the segment about eDiets.com.

Just click on the video logo below to enjoy the episode


Ink for inkjet printers costs an outrageous $8,000 a gallon. Not that you would ever buy a gallon of it, but that illustrates how ridiculous the cost is. Is a laser printer a better option? What's your opinion?

Join Alex Mandossian and me for the Virtual Wealth Expo, an online event this October 18-23, where you’ll get to hear from people like Richard Branson, The Dalai Lama, Harvey Mackay, and many other celebrities, entrepreneurs, wealth building experts, and thought leaders.

This week's question raises the subject of having home service providers (plumbers, electricians, carpenters etc) handing out business cards. That’s fine, but there’s a lot more you can and should do, in my opinion. First impressions count, so it’s really important to give attention to clean uniforms, overalls etc.

I've found a resource that lets you find similar websites. I use it to find joint venture partners in my niche, new competitors in my niche, and other sites that are like useful ones that I already use. Try it, you’ll soon pick it up. The big marketing lesson for this episode is from eDiets.com. They’ve done a great job with the interactivity options on their home page. I discuss why this is important, and how you can achieve the same result with your marketing.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!


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