10 Ways to Boost CRM with Social Media Tools

By Jennifer Schiff | Posted July 16, 2010

Engaging customers and involving them in your business as much as possible is a smart strategy. It builds retention, loyalty and revenue. Social media tools are an effective, incredibly affordable way to manage your customer relationships and should be a part of any CRM strategy. These 10 tips, from business folks who use them successfully, will get you started. CRMGuide.com has the full story.


These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter.

Indeed, in today’s social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and a blog where you can interact with customers -- and, more importantly, they can interact with you -- is an essential part of customer relationship management (CRM).

Read the complete CRM and social media article

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!


Comment and Contribute


     

    Get free tips, news and advice on how to make technology work harder for your business.

    Submit
    Learn more
     
    You have successfuly registered to
    Enterprise Apps Daily Newsletter
    Thanks for your registration, follow us on our social networks to keep up-to-date