Social Media as a Small Business Marketing Strategy

By Andrew Lock | Posted June 25, 2010

Many small business owners struggle with the concept of social media. They have a difficult time understanding how to use it to grow their bottom line. In this week's video episode of Help! My Business Sucks, Andrew Lock, our small business marketing expert, shares his thoughts on making the most of a social media as a small business marketing strategy.

Plus there's even more stellar small business marketing advice, so be sure to watch the entire episode below -- spoiler alert -- don't miss the blooper at the very end.


I start out this episode with a shout out to viewer Curtis Mock who has done an outstanding job with his FitBiz.tv show for independent gym owners -- he helps and advises them with practical marketing and business advice they can implement and use right away.

My WebTV Wealth event in Salt Lake City happened last week and we all had a great time. It was a lightning fast run through the world of WebTV, with a focus on how to make money from doing your own show.

This week our question is all about social media, specifically how is it possible to track results of marketing efforts in that world? My answer may shock you, but it needs to be said.

If you’ve ever thought about blogging for profit then you’ll love this week’s nifty click resource that’ll help you get started, for free. It’s fellow Brit Michael Dunlop’s site, and he’s done a really great job of providing useful, practical content.

The big marketing lesson is from Citrix, the company that’s behind GoToMyPC, which I use all the time, incidentally. The marketing lesson focuses on how to provide your customers with an unexpected,unannounced gift.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!


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