Small Business Marketing Tips: How to Write Better Copy

By Andrew Lock | Posted March 12, 2010

If you don’t have a flair for writing compelling marketing copy (or even if you do), then you'll love Andrew Lock's latest free Web tool. In addition to a mini-rant on the TSA, Andrew shares more marketing solutions and real-world examples that you can incorporate into your small business marketing strategy.


The TSA is in trouble, at least I think so. It needs serious good PR because the public image of the organization is very poor; at least that’s been my observation. Not that the situation in England is any better – it’s not, but most of my travel is now within the USA. Young Mikey, an 8 year-old school kid keeps getting frisked at airports because he shares the same name as a terrorist! The fact that the TSA can’t tell the difference between an 8 year old kid and a terrorist is extremely worrying, don’t you think?

This week’s “Ask Andrew” question relates to productivity. See if you can adapt the lesson to your business.

Copywriting is an under-valued skill. The ability to persuade people by the words you write (and say) is difficult to put a value on. I share a free resource with you to help you improve your online copywriting skills.

Our big marketing lesson comes from Heinz. Even though it's the brand leader for ketchup, Heinz did some extensive research to understand exactly how customers use ketchup. The results were very revealing (and subsequently profitable) -- I’ll spill the beans in this episode for you, it’s a fascinating story.

Let me know your opinion about the topics covered in the show this week -- leave your comment below, it’s really easy to do.


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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