When it comes to small business marketing, creativity counts. In fact, it's the ability to stand out from your competition that can make the difference between success and failure. Andrew Lock is a master at tapping the unconventional; and his insightful, free marketing advice can help you achieve your goals.
Im sure you heard about the tragic events at SeaWorld in Orlando, where one of their most experienced trainers was killed by a killer whale after one of their shows. This reminded me of the incident some years back where Roy Horn of Siegfried and Roy, was near fatally mauled by one of the tigers they featured in their Las Vegas show. See if you agree (or disagree) with my opinion on this topic.
There are a number of reliable and inexpensive services that help you to transfer and store large files. Ill mention a few of my favorites in this episode, including Amazon S3, Box.net and DropBox.com.
If you need photos to use on your Web site or blog, take a look at VivoZoom.com, which promises to provide you with 100 percent legal images at a discount of at least 40 percent compared with iStockPhoto.com, another popular source for images.
How about a BIG marketing lesson? Sure, why not! On a recent visit to Outback Steakhouse, Luci and I experienced something quite extraordinary; something that every restaurant can directly adopt. And you can adapt the lesson for use in your business, too.
Let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essentials series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
| Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today! |
Your White Papers Search Results
-
Avoiding the Shoebox: Managing Expenses in Small and Mid-sized Businesses
Travel and expense management has been spinning on a strategic upswing over the past few years; what was once a traditional back-office function...
Download now -
Top 8 Identity & Access Management Challenges with Your Saas Applications
With the exploding adoption of software-as-a-service (SaaS) applications, enterprise IT is fundamentally changing. While on-demand services provide...
Download now
-
The Definitive Guide to Subscription Commerce
The last ten years have seen a dramatic increase in companies using the subscription model to offer everything from music, movies, and textbooks to...
Download now -
The Right Solution to Create, Collaborate, Edit, and Secure PDF Documents
We all need to create professional looking PDF documents and forms for tasks such as document sharing, implementing workgroup collaboration,...
Download now

