How to Build an E-mail Marketing List

It’s an old marketing adage that it’s easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your customers is to e-mail them on a regular basis, which means you'll need to store their details in a mailing list database. In this article, I’ll explain how to set up a mailing list, what you may expect to find in a list manager and how to build the list itself.

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