According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, 76 percent of SMBs said they pluck plenty of leads from their Web sites. Another 57 noted in the survey said they generate leads their Web sites. Fifty-seven percent said they made money either directly or via offline purchases influenced by their Web sites.
And putting up e-commerce features tends to generate, well, e-commerce. Take small businesses that deployed features such as online payment forms on their sites: a whopping 82 percent of the survey reported that they generate monthly revenue via their Web site.
SMBs also apparently update their Web sites more often. In an Interland report from the fall of 2003 only 37 percent of respondents indicated they update their site once a month or more. That number has jumped to 52 percent in the current study. The report also indicated the frequency of updates tends to increase once the Web site has been online for a period greater than one year.
Sales weren't the only criteria by which SMBs evaluate the success of their sites. The study found that a majority (54 percent) of respondents use customer and prospect comments as a success-evaluation criterion. Site traffic (48 percent) came in second. Sales leads came in third at 36 percent and online sales ranked fourth at 24 percent.
Twenty-one percent of respondents noted improved efficiency such a reduction in phone calls.
On different note, the study also found that 70 percent of SMBs reported backing up their computer files on a weekly basis and 34 percent back up on a daily basis. 97 percent said they have anti-virus software on their PCs and 80 percent have anti-spyware tools installed.
Adapted from Internetnews.com.
|Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!|